Rebecca Costantini (she/her)

Philadelphia, PA | LinkedIn | ResearchGate

  • Adjunct Professor, Philadelphia, PA, August 2022 – Present

    • Teach and mentor 60+ undergraduate students at Villanova University and William Paterson University of New Jersey in hybrid and online classroom formats.

    • Prepare course preps in communication research methods, interviewing, communication capstone, and organizational communication, development, and change.

    UX Researcher, Wiley Partner Solutions, Philadelphia, PA, July 2022 – Present

    • Lead research projects for Wiley Online Library, Cochrane Library, and open access initiatives.

    • Plan, conduct, and oversee research projects using various methodologies, including interviews, usability testing, surveys, focus groups, and more.

    • Collaborate with product team members to reframe business challenges, drive empathy, and validate concepts with user-centered solutions.

    • Principal researcher of team-wide initiatives to improve and measure internal colleague engagement, collaboration, and connection.

    • Partner with manager to develop materials that reinforce research ethics, quality, and consistency, including a UXR playbook, readout decks, and data analysis best practices.

    UX Researcher, Gtmhub, Philadelphia, PA, February 2022 – June 2022

    • Conducted end-to-end research studies around an internationally recognized B2B SaaS Objectives and Key Results (OKRs) platform.

    • Leveraged a range of generative and evaluative research methodologies to drive user-centric design, product development, and research quality – included usability testing, benchmarking, heuristic analysis, persona development, competitive analysis, focus groups, journey mapping, case studies, interviews, ethnography, surveys (qual/quant).

    • Defined research best practices with stakeholders to establish efficient processes for data collection and analysis.

    • Crafted research artifacts, including scripts, usability test plans, screeners, questionnaires, and discussion guides; synthesized, prepared, and presented research findings for internal and external stakeholders.

    Assistant Professor of Communication, University of the Sciences, Philadelphia, PA, August 2021 – January 2022

    • Qualitative researcher with agenda to improve organizational and healthcare-related experiences – included developing research designs; recruiting participants; preparing research artifacts (interview protocols, scripts, discussion guides); interviewing; survey building; data cleaning, analysis, and synthesis; and presentation of findings.

    • Taught 150+ undergraduate students in a hybrid classroom format.

    • Designed hands-on learning plans that reflected a diversity of learning styles.

    • Mentored undergraduate students as the Health Communication minor coordinator.

    • Served on several committees, including the Misher College of Arts and Sciences Executive Council and the Inclusion, Diversity, Equity, & Access Committee.

    Research Lead, Texas A&M University, College Station, TX, August 2017 – May 2021

    Graduate Student Instructor, Texas A&M University, College Station, TX, August 2017 – May 2019

    • Taught 100+ undergraduate students negotiations, organizational communication, and public speaking.

    • Served as the Assistant Course Director for COMM 203: Public Speaking. – Fall 2018

    • Tiffany Hunnicutt Outstanding Graduate Student Award recipient – May 2020

    • Roy Joseph Service Award recipient – May 2019

    Product Designer, Wiley, Hoboken, NJ, February 2016 – July 2017

    • Led the design and development of user-centric digital experiences for business and finance WileyPLUS courses.

    • Facilitated user interviews and stakeholder workshops to identify customer insights and improvements for future experiences.

    • Established research practices for product and marketing teams, including iterative research techniques, recruitment, and data collection.

    • Wrote user stories and developed personas to inform new career development product ideas.

    Associate Development Editor, Wiley, Hoboken, NJ, June 2015 – February 2016

    Assistant Development Editor, Wiley, Hoboken, NJ, May 2014 – June 2015

    • Designed and managed an online forum that engaged undergraduate accounting students in research and product development activities (received the Wiley Market Solutions Directors' Award).

    • Interviewed (1:1, group interviews) 50+ undergraduate accounting majors to understand user needs.

    • Established relationships with local startups to expand Wiley's exploratory reach into new tech ventures.

    Editorial Assistant, Wiley, Hoboken, NJ, March 2013 – May 2014

    • Organized and edited extensive market research, market analyses, and reviews for future projects.

    • Facilitated relationships and established deadlines with authors, professors, and third-party vendors.

  • PhD, Organizational Communication – Texas A&M University, 2021

    MA, Professional Communication – William Paterson University of New Jersey, 2016

    BA, English – William Paterson University of New Jersey, 2013

  • Core Competencies

    • Research design and implementation, recruitment, hypothesis building and testing

    • Qualitative methods: Interviewing (1:1, dyadic, triadic, contextual), focus groups, ethnography, contextual inquiry, case study, facilitation, transcription, card sorting, customer journey mapping, moderated + unmoderated usability testing, qualitative surveys

    • Qualitative data analysis: Content, thematic, and discourse analyses; grounded theory, visual/intimate mapping

    • Presentation of user journeys and stories, strategy, recommendations, and solutions; workshop planning and facilitation; content mapping; persona development

    • Project management roles, peer mentoring, teaching research methods

    Systems + Tools

    • Aha!, ArcOnline, Asana, Canva, ChatGPT, Claude, Coda, Confluence, Dovetail, Figma, Google Slides, Google Surveys, Great Question, JIRA, Lookback, Maze, Microsoft Office Suite (Word, Excel, PowerPoint, Teams, SharePoint), Miro, NVivo, Qualtrics, Salesforce, SPSS (basic knowledge), Survey Monkey, User Interviews, Zoom

    Research Experience

  • Community Volunteer. (2022 – Present). Fishtown Neighborhood Association.

    Health Communication Minor Coordinator. (2021 – 2022). Department of Behavioral and Social Sciences, University of the Sciences.

    Representative. (2021 – 2022). Misher College of Arts and Sciences Executive Council, Department of Behavioral and Social Sciences.

    Member. (2021 – 2022). Inclusion, Diversity, Equity, & Access (IDEA) Committee, Organizational Communication Division, National Communication Association.

    Subcommittee Member and Reviewer. (2017 – 2019). Communicating Diversity Conference, Department of Communication, Texas A&M University.

    Co-facilitator, Planning Team Member, and Notetaker. (2019). Difficult Dialogues on Campus Race Relations, Department of Communication, Texas A&M University.

    Roy Joseph Service Award recipient. (2019). Department of Communication, Texas A&M University.

    Conference Coordinator and Volunteer. (2018). Media Literacy & Civic Engagement in the Digital Age Conference.